Mini Case Study – Concept Project
Overview:
Steam & Stories is an imaginary client developed as part of a mini case study to demonstrate my ability to create and adapt launch campaigns across different social media platforms. The goal was to craft a consistent brand voice and identity while tailoring content to the unique audiences of LinkedIn, Instagram, and Twitter/X.
What I Did:
Defined brand positioning, target audience, and tone of voice.
Created a minimal, elegant logo and visual identity.
Designed mock-up social media assets (static images + GIF).
Drafted platform-specific launch posts with distinct messaging styles:
- LinkedIn: Professional announcement for business & freelancer audiences.
- Instagram: Visually engaging carousel for lifestyle & coffee enthusiasts.
- Twitter/X: Punchy, GIF-based launch message for a broad audience.
Outcome:
This project highlights my ability to:
Translate brand values into a cross-platform launch strategy.
Combine design, copywriting, and analytics thinking in one cohesive project.
Balance professional branding with authentic, lifestyle-driven content.
Note: This was a fictional brand project created as a portfolio case study to showcase my creative process and strategic approach to social media campaigns.
